ANNA Cash Brings Biometric Re-Authentication to Fraud Battle


  • ANNA, a small enterprise banking and tax app for SMEs, has carried out biometric re-authentication methods to struggle fraud.
  • The brand new re-authentication procedures are designed to assist fight the specter of Approved Push Fee (APP) fraud.
  • U.Ok.-based ANNA made its Finovate debut at FinovateEurope 2020 in Berlin.

All-in-one enterprise and tax app for SMEs, ANNA, has develop into one of many first monetary establishments within the U.Ok. to deploy biometric re-authentication methods to struggle monetary crime. The brand new procedures are getting used particularly to forestall fraudsters from utilizing accounts they’ve accessed illegally.

“ANNA was one of many first within the trade to begin pushing these modifications reside and we proceed to make updates and enhancements,” ANNA Chief Compliance Officer Leven Li mentioned. “Our random biometric re-authentication programme went reside this week and we count on that different monetary establishments will possible comply with our lead.”

The re-authentication course of is initiated each time somebody makes an attempt to entry an ANNA account on a cellular system that’s completely different from the one used to initially arrange the account. When this happens, a request for a selfie is issued. Insofar because the fraudster will be unable to provide an correct facial match, the entry try is stopped and the account is straight away suspended. Moreover, ANNA has launched random biometric authentication checks that additionally leverage a buyer selfie to re-verify id.

The brand new procedures come as new legal guidelines designed to cease Approved Push Fee (APP) fraud within the U.Ok. got here on-line this week. APP fraud happens when an individual is tricked into sending cash to a fraudster who’s posing as a authentic payee. The brand new rules require cost companies suppliers (PSPs) akin to ANNA to reimburse eligible claims from APP victims when the fraud takes place through sooner funds and CHAPs.

And whereas ANNA presently has quite a lot of methods to assist stop fraud, together with the usage of nationwide databases like CIFAs and limiting ANNA accounts to U.Ok. residents and companies, the brand new necessities are designed to assist monetary establishments, fintechs, and their clients keep one step forward of continuously-evolving fraud threats – with out compromising the client expertise.

“Whereas these measures are primarily geared toward detecting accounts accessed and misused by criminals who haven’t been via our Know Your Buyer course of, there’s no friction in any respect for our common clients,” Li mentioned. “It’s only a fast selfie — which we’re all used to doing — and it’s preserving our clients and their accounts a lot safer from day-to-day threats, like fraudsters attempting to rip-off their means in or telephone snatchers who attempt to entry accounts by bypassing safety protections.”

ANNA made its Finovate debut at FinovateEurope 2020 in Berlin. On the convention, the corporate demoed its automated tax calculation answer that manages self-assessment and VAT return. The know-how robotically categorizes and reconciles bills, and calculates VAT and tax in actual time. The answer then completes and submits tax and VAT returns to the HMRC.

This spring, ANNA acquired enterprise spend administration platform GetCape for an undisclosed sum. The transaction enabled ANNA to enter the Australian market; GetCape is headquartered in Sydney. The purpose of the acquisition was to offer a problem to Australia’s Massive 4 banks on the subject of providing expense administration and company playing cards to SMEs.

ANNA was based in 2017 and is headquartered within the U.Ok. Boris Dyakonov and Eduard Panteleev are Co-CEOs.


Photograph by Evgeniy Alyoshin on Unsplash


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