Samsung Unveils ‘Moohan’ to Compete with Quest, Imaginative and prescient Professional


Samsung has simply unveiled Mission Moohan, its extremely anticipated prolonged actuality (XR) headset, in-person for the primary time.

Showcased at Galaxy Unpacked 2025 and set to compete with the Meta Quest and Apple Imaginative and prescient Professional, this thrilling three way partnership between Samsung and Google brings highly effective AI integration to combined actuality, doubtlessly setting a brand new customary for XR units.

The micro-OLED shows boast a formidable 3,000 DPI decision, considerably outperforming the Meta Quest 3’s 1,200 DPI, whereas the Qualcomm Snapdragon XR2+ Gen 2 chipset ensures easy efficiency throughout purposes.

Tech reviewer Marques Brownlee was fortunate sufficient to get hands-on with Moohan not too long ago:

Video from Marques Brownlee

Innovation, AI, and Becoming Into your Digital Ecosystem

Samsung’s method to AI integration reveals formidable plans for linked residing.

As Government VP Kim Ki-hwan explains:

For the reason that early levels of designing Android XR, we’ve got tried to plot methods to utilise AI in on a regular basis life. As an alternative of attempting to do every thing with one machine, we wished to attach XR with smartphones and residential home equipment to allow them to extra effectively talk with the AI assistant.

However this imaginative and prescient extends past standalone XR performance.

Moohan is designed to be a hub for every thing in your digital life; connecting seamlessly with Samsung’s ecosystem of units. The Android XR platform permits compatibility with standard Android apps alongside XR-specific purposes. Simply think about – a unified expertise throughout your total digital panorama!

Design Options

The {hardware} design displays Samsung’s ecosystem-first method. The headset contains a light-weight body with plush padding and progressive, magnetically detachable mild seals, and it’s engineered to work seamlessly together with your smartphone and good residence units, facilitating pure transitions between digital and bodily interactions.

Key design options embrace:

  • Light-weight body with premium construct high quality
  • Magnetic mild seals for customisable immersion
  • Plush padding for prolonged put on consolation
  • Automated IPD adjustment by way of eye monitoring
  • Good machine integration constructed into the core design

It’s notably lighter than the Apple Imaginative and prescient Professional’s 600-gram weight too, whereas sustaining premium construct high quality and connectivity options.

Enterprise Options: The Ecosystem at Work

Moohan already has some key enterprise partnerships in place. Adobe’s artistic suite integration suggests robust potential for design and artistic work, whereas partnerships with corporations like MLB reveal its enterprise capabilities.

As Samsung actively expands its developer ecosystem, providing “software program improvement kits (SDK) [to] XR builders and classes to study in regards to the SDK in a number of cities,” we are able to anticipate to see extra enterprise purposes emerge.

The Android XR platform’s capacity to run standard Android apps, alongside XR-specific purposes makes it significantly versatile for enterprise environments, though particular enterprise use instances are but to be detailed by Samsung.

Market Technique: The Three-Method Battle for XR

With an anticipated worth level round $999, Moohan strategically positions itself between Meta’s Quest 3 ($499) and Apple’s Imaginative and prescient Professional ($3,499) and needs to be accessible later this 12 months.

Every participant on this high-stakes sport of built-in XR brings distinct benefits: Meta’s huge content material library and gaming focus, Apple’s premium construct high quality, Samsung’s ecosystem integration backed by Google’s AI capabilities.

The way forward for XR possible received’t be decided by {hardware} specs alone, however by how these units match into our each day lives.

As Kim Ki-hwan’s imaginative and prescient suggests, maybe the true winner received’t be the corporate that builds the perfect headset, however the one that the majority efficiently integrates XR into our present digital environments – and with Android XR’s open platform method, Moohan may simply have discovered that candy spot.



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