Singapore, Singapore, March thirteenth, 2025, Chainwire
Aethir, a supplier of decentralized cloud gaming infrastructure, has been featured in a newly launched case research by SuperScale, a worldwide skilled in gaming consumer acquisition. The research gives an in-depth evaluation of how Aethir’s cloud streaming expertise enhances consumer acquisition methods for gaming studios, presenting a scalable various to conventional app retailer distribution.
Cloud Streaming as a Direct-to-Shopper Resolution
Gaming studios usually face excessive service charges when distributing video games by way of business app shops, with some platforms taking as much as 30% of a recreation’s income. Aethir’s decentralized cloud infrastructure allows studios to bypass these prices by using web-based streaming, offering an unbiased publishing mannequin designed to boost consumer acquisition.
Key elements of Aethir’s cloud streaming embrace:
- Diminished Reliance on App Shops – Net-based streaming eliminates the necessity for app retailer downloads, permitting publishers to retain a better share of income.
- Decrease Consumer Acquisition Prices – On the spot play by way of social media or commercials reduces friction within the consumer journey, bettering conversion charges.
- Expanded Machine Accessibility – Video games might be performed on PCs, cell gadgets, and sensible TVs with out {hardware} limitations.
- Different Monetization Fashions – Subscription-based entry, direct microtransactions, and in-game purchases might be managed independently of third-party platform charges.
Insights from SuperScale’s Case Examine
SuperScale carried out a two-phase evaluation to evaluate Aethir’s influence on gaming consumer acquisition, specializing in conversion charges and return on advert spend (ROAS). The cell recreation Tiny Tower was chosen because the take a look at topic.
Part 1: Conversion Price Evaluation
SuperScale examined how totally different engagement strategies—”Stream Now,” “On the spot Play,” and “Obtain”—affected consumer acquisition metrics, significantly value per set up (CPI) and engagement charges.
Findings from Part 1:
- 43% extra gamers opted for immediate play over direct downloads.
- Click on-through charges (CTR) elevated by 35% in comparison with conventional obtain strategies.
- Conversion charges have been 45% increased for the streaming choice.
Part 2: ROAS and Consumer Engagement
Part 2 measured early engagement and ROAS by evaluating consumer habits between app retailer downloads and Aethir’s Stream Now characteristic.
Findings from Part 2:
- 143% extra customers engaged with the Stream Now characteristic in comparison with direct downloads.
- Day 7 ROAS elevated by 75%.
- Common income per consumer (ARPU) grew by 93% with Stream Now.
- Session counts elevated by 77% on common.
- Session period was 26% longer.
- Day-one retention improved by 60%, whereas day-seven retention elevated by 80%.
Potential Functions for Aethir’s Cloud Streaming
Aethir’s cloud streaming infrastructure could also be significantly useful for:
- Established publishers seeking to drive direct site visitors and optimize income fashions.
- Stay service and MMO video games requiring seamless cross-device entry.
- Video games with social and viral enchantment, the place instantaneous playability enhances influencer-driven advertising and marketing methods.
- Rising markets, the place cloud streaming gives an answer for customers with out high-end gaming {hardware}.
SuperScale’s findings spotlight Aethir’s function in enhancing gaming consumer acquisition by way of decentralized cloud streaming. The entire research is offered on Aethir’s web site.
About Aethir
Aethir is a decentralized cloud computing infrastructure supplier centered on optimizing GPU distribution and utilization for enterprise functions. By shifting away from centralized fashions, Aethir allows scalable entry to computational assets, supporting companies throughout numerous industries and areas.
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Advertising and marketing Director
Diksha
Aethir
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